GoThru Blog

AI Real Estate Virtual Tours: GoThru and Insta360 Make Creation Effortless

Al Bug -

Virtual tours have become essential tools for real estate agents, business owners, and photographers looking to showcase spaces online. They offer immersive experiences that static photos simply can't match. However, creating high-quality virtual tours often involved complex workflows, expensive equipment, or time-consuming editing.

Enter the powerful partnership between GoThru and Insta360.

GoThru, renowned as the leading platform for publishing to Google Street View and a top-tier solution for feature-rich virtual tours for businesses and real estate, has teamed up with Insta360, a leader in innovative and user-friendly 360 cameras. This collaboration brings together the best of both worlds: cutting-edge camera technology and a streamlined, AI-powered software platform, making virtual tour creation accessible to everyone.

The key to this seamless experience is the GoThru Street Editor mobile app, available on both the App Store and Google Play Store.

Combining Powerful Hardware with Intelligent Software

As demonstrated by Alin Bugeag, Co-Owner & CEO of GoThru, in the accompanying video, the process leverages the popular Insta360 camera line (including the X2, X3, RS1, X4, and X5) directly with the GoThru Street Editor app. This integration eliminates many of the traditional steps and complexities.

Here’s a glimpse into how simple it is:

  1. Setup in Minutes: Install the GoThru Street Editor app. Turn on your Insta360 camera and connect your phone directly to the camera's Wi-Fi network. Within the GoThru app, create a new tour, give it a name (like "Home" in the video), select the "Auto Connect Tour" option, and connect the app to the camera. You're ready to shoot!
  2. Intuitive Shooting Process:
    • Start Smart: Begin shooting from outside the property for a complete perspective.
    • Strategic Placement: Move the camera roughly 3-5 meters (10-15 feet) between shots, ensuring a clear line of sight. Place the camera at intersections (like hallways connecting rooms) for smooth navigation.
    • Doorway Strategy: For optimal results with GoThru's AI, capture a shot before entering a doorway and another shot immediately after passing through it.
    • Stay Connected: Use the "Capture Image Connected to #X" button in the app. This tells the system which image precedes the current one, making the automatic connection process incredibly efficient and accurate later.
    • Lighting is Key: Ensure all lights in the property are turned on before you start shooting for bright, clear, and professional-looking panoramas.
    • Multi-Level Tours: Easily add new levels (like a basement or upper floor) directly within the app. Remember the first shot on a new level starts as an "Unconnected Image."
  3. Effortless Upload & AI Processing: Once you've captured all your panoramas, simply reconnect your phone to your regular Wi-Fi network and hit "Upload Tour" in the GoThru app. You can opt-in for GoThru's AI to automatically label rooms based on the objects it detects (like identifying a kitchen, living room, or bedroom). GoThru takes it from there, automatically processing the images, connecting them based on the sequence you shot, and building the virtual tour navigation.

Why This Partnership Matters

This collaboration isn't just about convenience; it's about democratizing virtual tour creation:

  • Speed & Efficiency: Create a complete virtual tour walkthrough, like the one shown in the video, in a remarkably short amount of time (often under 10-15 minutes for shooting a typical home).
  • Ease of Use: The mobile app interface is intuitive, guiding users through the process step-by-step.
  • AI-Powered: GoThru's sophisticated AI handles the complex task of stitching panoramas and creating navigation pathways, saving hours of manual work. The auto-labeling feature further streamlines the process.
  • Professional Results: Combine Insta360's excellent image quality with GoThru's robust tour hosting for stunning, professional virtual tours.
  • Platform Power: Leverage GoThru's established platform for hosting, customization (adding info spots, logos, floor plans), and seamless publishing directly to Google Street View.

Get Started Today!

Whether you're a real estate professional wanting to create compelling listings, a business owner looking to enhance your Google presence, or a photographer expanding your services, the GoThru and Insta360 combination provides an unparalleled solution.

Download the GoThru Street Editor app from your app store, grab your Insta360 camera, and experience the future of easy, fast, and intelligent virtual tour creation.